EA apologizes for putting full-screen in-game ad in UFC 4

An in-game ad in UFC-4 prompted angry fan backlash | Reddit/r/Ydino EA has apologized for putting a full-screen, in-game ad into its UFC 4 game, after angry fans protested on Reddit. First reported by Eurogamer, the commercial break, which featured a spot for Amazon’s show The Boys, was added to the $60 game about a month after its initial release.
An EA spokesperson wrote in a Reddit post that the team had turned on ad placements in the game during the “replay” moments, and that while “this type of advertising inventory is not new to the UFC franchise,” it has typically been limited to “specific main menu tiles or Octagon logo placement.”
A post on Reddit’s r/assholedesign board pointing out the issue had close to 100,000 upvotes.
EA decided to add full-on commercials in the middle of… Continue reading…

New trailers: The Forty-Year-Old Version, The Boys in the Band, No Time to Die, and more

Radha Blank in The Forty-Year-Old Version | Sundance Institute | photo by Eric Branco I’ve been sort of stuck in a rerun rut the past week or so (fine, OK, yes I’ve been rewatching Battlestar Galactica and last night I watched The Matrix. Keanu forever). Maybe it just feels comforting to watch a show or movie where you know the outcome when things in the real world are so uncertain and frightening? In any case, I’m going to push myself to watch something new (or at least new to me) this week Oh but, ICYMI, September 8th is Star Trek Day so maybe I’ll hold off on that “watch something new” pledge for a day or two.
There are a lot of great new trailers just out, plus a second trailer for No Time to Die. And while technically the trailer for The Forty-Year-Old Version came out last week I’m squeezing it in because Radha…
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