Apple pauses App Store gambling ads after developer outcry

Illustration of the App Store logo on a dark black and blue background.
Other unspecified categories of apps have also been paused. | Illustration by Alex Castro / The Verge

Apple has “paused ads related to gambling and a few other categories on App Store product pages” after developers and commentators criticized the types of advertisements showing up in the iPhone’s App Store, according to a statement from spokesperson Trevor Kincaid.

On Tuesday, Apple announced that companies could advertise their apps on the store pages for other apps, putting their icon in the “you might also like” section. Almost immediately, developers started showing examples of ads for gambling apps being recommended under their apps.

Twitter is also full of screenshots of very inappropriate ad placements: one Twitter user shows a slot machine app being advertised alongside gambling addiction recovery apps, and there are examples of…

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