BBC releases its own ‘Beeb’ voice assistant in beta

Image: BBC

The BBC’s in-house voice assistant, ‘Beeb,’ has been released in beta, allowing Windows Insiders in the UK to test the software on Windows 10, the UK broadcaster announced today. The corporation boasts that Beeb is “the first public service voice assistant.” If you’re signed up as a Windows beta tester, you can download and install the software from the Microsoft Store.

Beeb’s is an attempt by the BBC to have more control over user experience and user data, rather than ceding it all to large tech firms like Amazon and Google, whose Alexa and Google Assistant command the vast majority of the voice assistant market. The Guardian notes that there’s a fear within the broadcaster that it risks being left behind as listening and viewing habits…

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