Meta’s Quest 2 Super Bowl ad takes a retired animatronic dog into the metaverse

Image: Facebook

Meta has debuted its Quest 2 Super Bowl ad ahead of the big game, and it’s hard to get a grasp on how exactly it’s supposed to promote the metaverse (via Wall Street Journal). It evokes a strange mix of nostalgia — and the slight fear — associated with a childhood spent around unsettling animatronics, all while simultaneously giving off Five Nights at Freddy’s and Black Mirror vibes.

The commercial opens in a Chuck E. Cheese-esque environment — so cleverly called Questy’s — with a fuzzy animatronic dog, a pink six-armed creature, and two penguins performing Simple Mind’s “Don’t You (Forget About Me)” on stage at the arcade. Soon after, a moving crew drags the lifeless bodies of the animatronic band out of the building as the location…

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