Pinterest is adding search filters for different hair textures

Screenshot of a Pinterest search for “summer hairstyles” showing filter options for protective, coily, curly, wavy, straight, and shave/ bald. Protective is selected, showing various pins of people with braids and twists.
Pinterest’s new hair pattern search feature. | Image: Pinterest

Pinterest is launching a search tool to help people narrow their hair inspiration searches by hair pattern. When users search for hairstyles, new filter options — for coily, curly, wavy, and straight textures, as well as shaved / bald and protective styles — will appear under the search bar.

The filters should be particularly useful for people of color looking for styles tailored to their hair textures, and Pinterest says they were created with Black, brown, and Latinx people in mind. “Just the simple idea that I don’t have to work twice as hard to find a hairstyle because of my hair type is a game changer,” says Naeemah LaFond, an editorial hair stylist and global artistic director of the Amika hair care brand, who advised Pinterest…

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